Marketing Aptitude (Objective with Subjective) (15 Model Tests , Chapter wise 1650+ Latest MCQs) Sangram Keshari Rout

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264 pages

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Marketing Aptitude Contents: Chapter 1 : Marketing: Nature, Scope and Functions Chapter 2 : Marketing Environment Chapter 3 : Marketing Mix Chapter 4 : Marketing Planning Chapter 5 : Marketing Research and Information System Chapter 6 : Consumer Behavior Chapter 7 : Marketing Segmentation, Targeting and Positioning Chapter 8 : Sales Forecasting Chapter 9 : Product Planning & Product Life Cycle Chapter 10 : Branding, Packaging and Labeling Chapter 11 : Pricing Decision Chapter 12 : Advertising Chapter 13 : Sales Promotion Chapter 14 : Direct Marketing Chapter 15 : Personal Selling & Salesmanship Chapter 16 : Marketing Channels Chapter 17 : Middlemen in Marketing Chapter 18 : Customer Relationship Management Chapter 19 : Consumer Protection Chapter 20 : Trends in Marketing (Green Marketing, Rural Marketing, e-Marketing, Service Marketing, Bank Marketing, Global Marketing) Chapter 21 : Model Test Paper (15) Chapter 22 : Previous Year Solved Papers Chapter 23 : Marketing Abbreviation Chapter 24 : Marketing Glossary

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